It’s time to start thinking forward — and fast. Think twice, even if you are skeptical about the idea! Start observing! Use it as a general marketing channel, rather than as a search channel only. The exciting thing about the future is – we can predict as no one knows what will happen exactly. There may be two scenarios:
1st scenario: Voice search becomes popular and becomes a simple search tool. This includes a user hearing more results, proceeding with their investigation, navigating the web page, switching to another website, and getting results for their request.
2nd scenario: Voice search becomes a stand-alone search result tool, mainly for fact-finding requests and questions. In the whole search engine optimization scheme, voice search will be limited, and it will only remain a minor channel.
But the ground fact is that consumers become more familiar with its pros and use it more often as the functionality of voice search increases. So, we expect its popularity to grow, whichever scenario may execute. Thus, it depends on brands and strategizing to make the most sense.
Voice Search optimization is necessary now. Now the trending question is how? The new trend is already at the door and becoming increasingly important to your eCommerce marketing strategy.
Getting on board now means you can optimize your voice search and strategy to maximize your site traffic. Get in touch with ETG commerce experts to start.